Generative AI in Automotive: Accelerating Innovation, Reducing Risk

Tue, 28 Oct 2025 05:00:17 +0000

As the automotive industry pivots rapidly toward software-defined vehicles, electric mobility, and autonomous capabilities, Generative AI (GenAI) is emerging as a powerful catalyst for transformation. From design ideation and embedded software development to simulation, testing, and over-the-air updates, GenAI promises productivity gains, cost reduction, and new forms of competitive differentiation.